Winters in the UK are a rather drab affair. With a sunnier Dubai just a flight away, it begs the question: "Why stay back?"

In Dubai Tourism's first humor-based campaign, Dr. Peter Why attempts to answer this by following a day in the life of Colin, an average British man.

Fueled by Google search trends, the films were timed to appear at the exact hour of Colin's day, based on the most common winter-related search trends.